What is a landing page?
A landing page is a focused page built around one action. Instead of sending visitors to a homepage with lots of options, it sends them to a page designed around one offer.
Why landing pages work with ads
Ads perform better when the page matches the message. If your ad promises a specific service or offer, the landing page should continue that exact message.
What should be on a landing page?
A strong landing page usually includes a clear headline, benefits, proof, FAQs, a contact form or booking button and a strong call to action.